With little deterring the development and consumption of virtual reality it will easily continue along the hype cycle reaching mass adoption and the ‘Plateau of Productivity’. Modern games engines allow us to create stunning scenes with relative ease and with 360˚ cameras becoming more accessible at affordable prices footage can be easily captured.
However, the key to the success of virtual reality is creative content. As smartphones have become ubiquitous and you can pick up a simple virtual reality headset container for less than £10 with high quality units for less than £100, equipment is no longer a barrier for adoption. Although specialist equipment is available for consuming VR content, it can also be consumed on more budget priced equipment such as a smartphone with a suitable virtual reality headset container. This is helping deliver good quality content such as games and 360˚ videos which are allowing users to immerse themselves into a totally virtual environment and enjoy new experiences.
#AUGMENTED REALITY GARTNER HYPE CYCLE SOFTWARE#
Following this decline in expectations people then learn of its true value without exaggerated expectations and recognising a measurable level of productivity.Īs shown, virtual reality is making its way up the ‘Slope of Enlightenment’ driven by the availability of good quality hardware and software for the creation and consumption of content. This elevated level of expectation is usually followed by the reality that the technology doesn’t meet all we hoped for and were promised. When a new technology is developed, there is usually huge hype that amplifies our expectations on how life changing it will be. The Gartner Hype Cycle is a great mechanism for understanding how new technologies go from birth to their mass adoption. Most would assume that both virtual reality and augmented reality would move through the cycle side-by-side however with closer analysis it is apparent that the technologies are very distinctive from one another. Virtual reality is shown on its way up the ‘Slope of Enlightenment’ as more companies introduce the technology to both enhance and disrupt the way content is consumed. Augmented reality has moved from hype to real commercial benefit, but its impact will be far greater over the coming years providing a significant shift in the way we engage with information, resources and services.Ī good way to demonstrate this is to look at the Gartner’s Hype Cycle for these technologies with the most recent version published in July 2016.
Advances are still to be made in both hardware and software to take the platform to even higher attainments but companies are deploying solutions recognising the true benefits the technology can deliver.
#AUGMENTED REALITY GARTNER HYPE CYCLE FULL#
With technology in place, it is good quality content that provides the last piece of the jigsaw to deliver the full benefits and new experiences that virtual reality can provide.Īugmented reality also has many of the building blocks in place such as the convergence of IoT, cloud processing, speech interfaces and artificial intelligence. The future is still open to new entrants and enhancements but good quality virtual reality solutions exist and focus has shifted to the development and commissioning of content – games, movies, entertainment etc. Both have passed through the hype associated with emerging technologies and have progressed to delivering actual benefit with virtual reality solutions readily available. The technologies that underpin virtual and augmented reality have been maturing in recent years and are at a point where they are able to deliver true benefit at a price that makes such solutions acceptable for consideration and deployment.
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